Financial News

Experienced Capital Banks on Swedish Naturals Brand

Experienced Capital made a 51% investment in L:a Bruket, a Swedish natural and organic skin care brand. Founders Monica Kylén and Mats Johansson, together with individual minority shareholders, hold the outstanding shares of the capital at the company.

This is Experienced Capital’s first investment in cosmetics.

Founded in 2008 in Varberg, Sweden, L:a Bruket offers natural and organic skin care products that are distributed in more than 50 countries. 

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